Client Case Study3
E-Learning Site Operator
Tasks and Challenges
- Enhancing WEB PR.
- Distribution of information to foreign media.
Approaches
- Discuss about PR tasks and plans in periodic meetings and execute.
- Create media kit and press releases that best suit media interests.
- Conduct interviews with internal staffs and create website content.
Results
- Within 2 months of PR activities from the start, obtained a number of coverage in internet media including a large volume of reporter's experience note actually using the e-learning site.
- Coverage on internet lead to a major increase in site traffic.
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