Client Case Study2
Foreign-Invested Site Operator
Tasks and Challenges
- Raising the profile of the company and gaining recognition (company PR).
- Delivering the messages that best suit Japanese market and raising the recognition of online service and the site (service PR).
Approaches
- Discuss about PR tasks and plans in periodic meetings and execute.
- Create media kit and press releases that best suit media interests.
- Conduct interviews with internal staffs and create website content.
Results
- Obtained a number of coverage in major economic and industrial papers and internet media.
- Acquired coverage in the major business papers for the first time in the company history and made a great contribution in branding and enhancing recognition.
Client Case Studies
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