Client Case Study1
B2B Consulting Firm

Tasks and Challenges

  • Raising the profile of the company and gaining recognition (company PR).
  • Accurately delivering outlines of brand new service and preventing the service from being misconstrued (service PR).
  • Updating the content of company website.


  • Discuss about PR tasks and plans in periodic meetings and execute.
  • Create media kit and press releases that best suit media interests.
  • Provide briefly described data and information that media want or expect.
  • Select, approach, and contact media constantly.
  • Conduct interviews with internal staffs and create website content.


  • Arranged media to interview the client company and obtained a number of coverage in national newspapers, economic and industrial papers, and business magazines.
  • A number of coverage in major business papers and magazines lead to major increase in orders.

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