Client Case Study1
B2B Consulting Firm
Tasks and Challenges
- Raising the profile of the company and gaining recognition (company PR).
- Accurately delivering outlines of brand new service and preventing the service from being misconstrued (service PR).
- Updating the content of company website.
Approaches
- Discuss about PR tasks and plans in periodic meetings and execute.
- Create media kit and press releases that best suit media interests.
- Provide briefly described data and information that media want or expect.
- Select, approach, and contact media constantly.
- Conduct interviews with internal staffs and create website content.
Results
- Arranged media to interview the client company and obtained a number of coverage in national newspapers, economic and industrial papers, and business magazines.
- A number of coverage in major business papers and magazines lead to major increase in orders.
Client Case Studies
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